Behind the Lifestyle concept of the hybridized urban outdoor
F_WD is the next generation’s hyphen culture brand, committed for a better future.
F_WD was born in 2018, from OLG’s desire to commit and invest into a greener and brighter future for the fashion industry.
“With F_WD we are at the beginning of a path that leads us to a new business perspective where fashion sets two essential objectives: attention to
social and environmental matters, both in a choice of materials and the production cycle.” Fabio Ducci, OLG CEO
“Progress towards a sustainable world can be made only if the society feels involved in this fight. We want our designs to appeal to the emotional core of the matter.” Raphael Young, F_WD Creative Director
F_WD aesthetic and creative process takes inspiration in hybridization of styles from streetwear to futuristic urban outdoor.
Aiming to raise awareness and take part in the fight against plastic pollution, F_WD strives to create iconic items using recycled, vegan and environmentally friendly materials.