WWD Japan

Onward Launches New Sustainable Brand Appoints Designer from “Off-White”

Image Title, 2017

ONWARD LUXURY GROUP (OLG) will start a new brand "F_WD" using environmentally friendly materials from the fall / winter season of 2019-20.

Creative directors such as “Saint Laurent”, “PACO RABANNE” and “OFF-WHITE c / o VIRGIL ABLOH” Appointed designer Raphael Young. We will sell clothing and shoes using recycled materials, biodegradable materials, plant-derived materials, etc. The design is a combination of street wear and urban outdoor style, and the product is proposed by unisex.

The 19-20 Fall / Winter debut collection includes the French department store LE BON MARCHE, LVMH Italy, LUISA VIA ROMA, Russia's TSUM, and Hankyu Umeda Main Store. The sale at more than 100 stores has been decided. In addition, PR01 is responsible for PR and contact in Japan.

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Fabio Ducci OLG CEO says, “Facing the social and environmental issues is an important issue in the fashion industry and a new business perspective. “We will work on the selection of materials and the production process in consideration.”

Yong “Forward” Creative Director commented, “The realization of a sustainable world can be achieved by the awareness of each and every person. ing.